AI Updates

News:

  • Collaborate with Claude Anthropic to creates “Projects” https://www.anthropic.com/news/projects

    • Similar to GPTs on Chat GPT

    • Upload data, documents, etc., and that project will continue to build with all the previous and current information

    • In addition, give custom instructions

    • Share with other team members

    • Updated UI to access projects easily

    • Knowledge base size of 30 MB

  • AI Doesn’t Kill Jobs? Tell That to Freelancers https://www.wsj.com/tech/ai/ai-replace-freelance-jobs-51807bc7

    • Research on AI's effect on freelance work:

      • Multiple studies show a decline in basic writing, coding, and translation jobs

      • Up to 21% drop in job postings on platforms like Upwork and Fiverr

      • Freelancers represent 38% of the American workforce as of 2022

    • Impact on concept artists:

      • Reid Southen, concept artist for major films, saw income halve in 2023

      • AI tools like Midjourney replacing early-stage concept work

      • Reduced project durations and lower pay rates for artists

    • Mixed effects across industries:

      • Some freelancers in data science and IT are seeing 40% income increase

      • Specialized roles still in demand where AI falls short

      • David Erik Nelson gained clients dissatisfied with AI-generated content

AI Learning

How AI will reinvent Marketing (Andrew Chen)

  • First-Order vs. Second-Order Effects First-order effects are easy to foresee, such as the direct applications of AI in marketing:

    • Infinite variations of ad creatives and content.

    • Cost reductions in creating video, audio, and other content forms.

    • Embedded ads within AI-driven responses. ***PROMPT*** “I'm looking for a Facebook ad copy that will use the influence and reach of [influencer type] to showcase the unique features and benefits of my [product/service] to my [ideal customer persona] and encourage them to make a purchase.”

    • Streamlined creative processes using generative AI.

    However, these ideas are considered "boring" because they merely enhance existing practices without fundamentally altering the landscape.

  • Second-Order Effects: AI-Native Marketing Innovations To explore more profound implications, consider the concept of "infinite labor" and "infinite content":

    • Infinite Labor: AI transforms capital into various types of labor, allowing for unprecedented scalability in tasks like design and project management.

    • Infinite Content: The ability to create content at near-zero costs leads to mass personalization and real-time updates based on user sentiment.

  • Marketing Transformations AI enables several groundbreaking changes in marketing strategies:

    • Instant Internationalization: Launching globally with localized content and UX in multiple languages.

    • White Glove Experience: AI provides personalized, concierge-level onboarding and customer support.

    • Explosion of Content Depth: Creating extensive and complex digital assets, such as interactive video games, to promote products.

  • Upending Marketing Channels The nature of marketing channels will evolve significantly:

    • The traditional channels might become obsolete, while new ones will emerge.

    • SEO/SEM could diminish in relevance with the advent of LLMs generating vast content. ***Prompt*** “Analyze the SEO strategies of our competitors and how we can outrank them.”

    • AI companions might become a dominant new channel, providing personalized interactions and recommendations.

  • Convergence of Marketing and Sales A significant transformation is the merging of marketing and sales:

    • Traditional marketing involves broad, static broadcasts. AI enables personalized, dynamic interactions.

    • Future marketing campaigns could involve millions of AI-driven virtual sales agents engaging in tailored one-on-one conversations.

    • This approach combines the broad reach of marketing with the personalized touch of sales, transforming how brands interact with consumers.

https://andrewchen.substack.com/p/ai-and-marketing-what-happens-next

Creator Tools

  • Harvey https://www.harvey.ai/

  • Claude: A conversational AI platform designed for nuanced and contextually aware interactions, aiming to provide human-like conversation experiences. https://claude.ai/chats

  • ChatGPT: A platform offering access to OpenAI's GPT model, tailored for engaging in conversational responses, providing information, and generating text-based content. https://chatgpt.com/

  • Pika Labs: A creative platform focused on AI-driven art creation, allowing users to explore and create digital artworks with the assistance of artificial intelligence. https://pika.art/

  • Runway: A creative toolkit powered by AI, enabling users to apply machine learning models to video, image, and text projects for innovative content creation. https://runwayml.com/

  • Leonardo: An AI platform (not widely known as of my last update, so this description is speculative) likely aimed at enhancing digital art creation or providing AI-based tools for creative processes. https://leonardo.ai/

  • Storyblocks: A stock media platform offering royalty-free videos, images, and audio clips for content creators to use in their projects. https://www.storyblocks.com/

  • Dalle-3 on Bing: Microsoft’s integration of OpenAI's DALL-E model into Bing allows users to generate unique images based on textual descriptions through a web interface. https://www.bing.com/images/create

  • Ideogram: An AI-driven platform focused on generating ideograms or visual symbols that represent ideas or concepts, facilitating creative visual communication. https://ideogram.ai/t/explore

  • MusicFX: A Google experiment that allows users to explore the creation of music using AI, part of Google's AI Test Kitchen, focusing on experimental AI applications in music. https://aitestkitchen.withgoogle.com

  • Mubert: An AI-powered platform for generating unique music streams, allowing creators to produce music through algorithmic composition. https://mubert.com/

  • Suno: An AI tool focused on enhancing voice communication by offering real-time, AI-driven voice analysis and improvement features (based on the description, this is speculative). https://www.suno.ai/

  • ElevenLabs: Offers AI technology for creating realistic voice synthesis and cloning, enabling high-quality voice generation for various applications. https://elevenlabs.io/

  • Adobe Speech Enhancer: A tool designed to improve the quality of audio recordings, especially in podcasting, by removing noise and enhancing speech clarity. https://podcast.adobe.com/enhance

  • Timebolt: A video editing software that automates the process of cutting out silences from video content, making content creation more efficient. https://www.timebolt.io

  • Descript: A multi-tool platform for audio and video editing that features transcription, text-to-speech, and media editing capabilities, aimed at content creators. https://www.descript.com/

  • HeyGen: Provides AI-driven tools for generating written content, aiming to assist in the creative writing process with the help of artificial intelligence. https://heygen.com/

  • Opus Clip: A platform (as of my last update, not widely recognized, so description is speculative) likely focused on video editing or creation tools enhanced by AI. https://www.opus.pro/

  • TubeBuddy: A browser extension and mobile app designed to help YouTube creators optimize their videos, manage their channels, and grow their audience. https://futuretools.link/tubebuddy-com

  • Invideo: An online video creation platform offering tools and templates for creating professional-quality videos for marketing, social media, and more. https://invideo.io/

  • LTX Studio: Specializes in leveraging AI for text-to-video generation, allowing users to create video content from written narratives. https://ltx.studio/