AI Updates

News:

• Nvidia officially surpassed Microsoft to become the most valuable company in the world, with a market cap of $3.34T. That’s about the same as the entire GDP of India, home to 1.42B people. https://nypost.com/2024/06/18/business/nvidia-surpasses-microsoft-as-worlds-most-valuable-company/

• Anthropic has revealed its newest AI model—Claude 3.5 Sonnet—which performs better across various tasks than OpenAI’s GPT-4o and Google’s Gemini and is available to web and iOS Claude users. https://www.theverge.com/2024/6/20/24181961/anthropic-claude-35-sonnet-model-ai-launch

• AI companies, including Google and OpenAI, are intensifying their screening of new hires due to the threat of Chinese espionage. https://www.ft.com/content/c5594136-55f7-43c3-8914-d1c4290f6670

• China’s Top AI Startups Enter U.S., Defying Political Tensions https://www.theinformation.com/articles/chinas-top-ai-startups-enter-u-s-defying-political-tensions

• Apple has been in talks with several Chinese firms about launching Apple Intelligence in China, where ChatGPT is banned. https://www.wsj.com/tech/ai/for-apples-ai-push-china-is-a-missing-piece-7d2b0ec6

• Deepfake vs Cheapfake https://www.abc.net.au/news/2024-06-21/joe-biden-deepfakes-cheapfakes-week-in-us-politics-macmillan/104005106

• OpenAI plans to expand its global affairs team from 35 members to 50 by the end of 2024, as the AI industry faces increasing regulatory scrutiny. Despite plans to expand its global affairs team, OpenAI currently spends less than big tech companies, like Meta and Google, on lobbying efforts. In Q1, it spent only $340,000 on engaging with the US government, compared to $3.1M by Google and $7.6M by Meta. https://www.ft.com/content/2bee634c-b8c4-459e-b80c-07a4e552322c

• OpenAI is considering switching to a for-profit business that is not controlled by OpenAI’s nonprofit board. https://www.theinformation.com/articles/openai-ceo-says-company-could-become-benefit-corporation-akin-to-rivals-anthropic-xai?rc=z8s4f9 https://x.com/netcapgirl/status/1802462280593945004

• Google’s new AI-powered “History Search” feature will use “human reviewers” to improve the feature,” which has raised security concerns. Google’s new “History Search” feature allows users to search for information within webpages they’ve previously visited without them having to remember the page title or URL. https://www.ainews.com/p/google-integrates-ai-in-chrome-history-amid-privacy-concerns

• Chatting with butterflies After successfully raising $4.8M in a seed round in November, former Snapchat engineer Vu Tran has launched a social media network called Butterflies, where AI and humans interact. The app looks like Instagram, but once signed up, users create an AI character (a Butterfly) with opinions and emotions, creating posts that other AIs and humans can interact with. https://techcrunch.com/2024/06/18/former-snap-engineer-launches-butterflies-a-social-network-where-ais-and-humans-coexist/

• The Search Battle Genspark, an AI-powered search engine—that says it’s better than Perplexity, Arc Search, and Google AI Overviews—has managed to raise $60M in funding, valuing the company at $250M, despite having made no revenue! https://techcrunch.com/2024/06/18/genspark-is-the-latest-attempt-at-an-ai-powered-search-engine/

New Tools

• Zeta Labs: Building autonomous agents capable of performing browser-based tasks efficiently. https://www.zetalabs.ai/

• Human Native: A platform to control and compensate creative works used to train AI https://www.humannative.ai/

• Spiral Automate 80% of repeat writing, thinking, and creative tasks. Your voice and style are included. https://spiral.computer/

How AI will reinvent Marketing (Andrew Chen)

• First-Order vs. Second-Order Effects First-order effects are easy to foresee, such as the direct applications of AI in marketing:

  • Infinite variations of ad creatives and content.

  • Cost reductions in creating video, audio, and other content forms.

  • Embedded ads within AI-driven responses. ***PROMPT*** “I'm looking for a Facebook ad copy that will use the influence and reach of [influencer type] to showcase the unique features and benefits of my [product/service] to my [ideal customer persona] and encourage them to make a purchase.”

  • Streamlined creative processes using generative AI.

  However, these ideas are considered "boring" because they merely enhance existing practices without fundamentally altering the landscape.

• Second-Order Effects: AI-Native Marketing Innovations To explore more profound implications, consider the concept of "infinite labor" and "infinite content":

  • Infinite Labor: AI transforms capital into various types of labor, allowing for unprecedented scalability in tasks like design and project management.

  • Infinite Content: The ability to create content at near-zero costs leads to mass personalization and real-time updates based on user sentiment.

• Marketing Transformations AI enables several groundbreaking changes in marketing strategies:

  • Instant Internationalization: Launching globally with localized content and UX in multiple languages.

  • White Glove Experience: AI provides personalized, concierge-level onboarding and customer support.

  • Explosion of Content Depth: Creating extensive and complex digital assets, such as interactive video games, to promote products.

• Upending Marketing Channels The nature of marketing channels will evolve significantly:

  • The traditional channels might become obsolete, while new ones will emerge.

  • SEO/SEM could diminish in relevance with the advent of LLMs generating vast content. ***Prompt*** “Analyze the SEO strategies of our competitors and how we can outrank them.”

  • AI companions might become a dominant new channel, providing personalized interactions and recommendations.

• Convergence of Marketing and Sales A significant transformation is the merging of marketing and sales:

  • Traditional marketing involves broad, static broadcasts. AI enables personalized, dynamic interactions.

  • Future marketing campaigns could involve millions of AI-driven virtual sales agents engaging in tailored one-on-one conversations.

  • This approach combines the broad reach of marketing with the personalized touch of sales, transforming how brands interact with consumers.

https://andrewchen.substack.com/p/ai-and-marketing-what-happens-next

Creator Tools

• Harvey https://www.harvey.ai/

• Claude: A conversational AI platform designed for nuanced and contextually aware interactions, aiming to provide human-like conversation experiences. https://claude.ai/chats

• ChatGPT: A platform offering access to OpenAI's GPT model, tailored for engaging in conversational responses, providing information, and generating text-based content. https://chatgpt.com/

• Pika Labs: A creative platform focused on AI-driven art creation, allowing users to explore and create digital artworks with the assistance of artificial intelligence. https://pika.art/

• Runway: A creative toolkit powered by AI, enabling users to apply machine learning models to video, image, and text projects for innovative content creation. https://runwayml.com/

• Leonardo: An AI platform (not widely known as of my last update, so this description is speculative) likely aimed at enhancing digital art creation or providing AI-based tools for creative processes. https://leonardo.ai/

• Storyblocks: A stock media platform offering royalty-free videos, images, and audio clips for content creators to use in their projects. https://www.storyblocks.com/

• Dalle-3 on Bing: Microsoft’s integration of OpenAI's DALL-E model into Bing allows users to generate unique images based on textual descriptions through a web interface. https://www.bing.com/images/create

• Ideogram: An AI-driven platform focused on generating ideograms or visual symbols that represent ideas or concepts, facilitating creative visual communication. https://ideogram.ai/t/explore

• MusicFX: A Google experiment that allows users to explore the creation of music using AI, part of Google's AI Test Kitchen, focusing on experimental AI applications in music. https://aitestkitchen.withgoogle.com

• Mubert: An AI-powered platform for generating unique music streams, allowing creators to produce music through algorithmic composition. https://mubert.com/

• Suno: An AI tool focused on enhancing voice communication by offering real-time, AI-driven voice analysis and improvement features (based on the description, this is speculative). https://www.suno.ai/

• ElevenLabs: Offers AI technology for creating realistic voice synthesis and cloning, enabling high-quality voice generation for various applications. https://elevenlabs.io/

• Adobe Speech Enhancer: A tool designed to improve the quality of audio recordings, especially in podcasting, by removing noise and enhancing speech clarity. https://podcast.adobe.com/enhance

• Timebolt: A video editing software that automates the process of cutting out silences from video content, making content creation more efficient. https://www.timebolt.io

• Descript: A multi-tool platform for audio and video editing that features transcription, text-to-speech, and media editing capabilities, aimed at content creators. https://www.descript.com/

• HeyGen: Provides AI-driven tools for generating written content, aiming to assist in the creative writing process with the help of artificial intelligence. https://heygen.com/

• Opus Clip: A platform (as of my last update, not widely recognized, so description is speculative) likely focused on video editing or creation tools enhanced by AI. https://www.opus.pro/

• TubeBuddy: A browser extension and mobile app designed to help YouTube creators optimize their videos, manage their channels, and grow their audience. https://futuretools.link/tubebuddy-com

• Invideo: An online video creation platform offering tools and templates for creating professional-quality videos for marketing, social media, and more. https://invideo.io/

• LTX Studio: Specializes in leveraging AI for text-to-video generation, allowing users to create video content from written narratives. https://ltx.studio/