Script Writing Prompts
Master the Art of Facebook Ads: Elevate Your Craft with AI-Powered Prompts
1. Product Launch Ad
Create a compelling Facebook ad for the launch of [product name]. Include:
- An attention-grabbing headline (e.g., "Revolutionize Your [relevant activity] with [product name]!")
- Concise ad copy highlighting 2-3 key features and unique benefits
- A clear value proposition explaining why [product name] stands out in the market
- A strong call-to-action (e.g., "Be the First to Experience the Future of [product category] - Order Now!")
- Visual content ideas:
- Short video demonstrating the product in action
- Before/after comparison showcasing the product's impact
- Carousel format featuring key features with supporting visuals
Consider incorporating user testimonials or influencer endorsements if available.
2. Targeted Audience Ad
Craft a Facebook ad targeting [specific audience segment, e.g., 'young professionals interested in productivity tools']. Include:
- A relatable headline addressing a common pain point (e.g., "Reclaim Your Time: [product/service name] for Busy Professionals")
- Ad copy that:
- Identifies 2-3 specific challenges faced by the audience
- Explains how [product/service] solves these challenges
- Highlights a key statistic or success story relevant to the audience
- A tailored call-to-action (e.g., "Boost Your Productivity Today - Start Your Free Trial")
- Suggested ad format:
- Video testimonial from a relatable user
- Carousel showcasing different use cases or features
- Interactive poll asking about common pain points
Use language and imagery that resonates with the specific demographic.
3. Seasonal Promotion Ad
Design a Facebook ad for [seasonal promotion, e.g., 'Black Friday Sale']. Include:
- An urgent, excitement-building headline (e.g., "48 Hours Only: Unbeatable [Holiday] Deals on [Product Category]!")
- Ad copy that:
- Clearly states the discount percentage or dollar amount saved
- Highlights any exclusive or limited-time offers
- Creates FOMO (Fear of Missing Out) with scarcity tactics
- A time-sensitive call-to-action (e.g., "Shop Now - Offers End [Specific Date/Time]!")
- Visual elements:
- Countdown timer to sale end
- Animated GIF showcasing top deals
- Seasonal graphics or product images with holiday themes
Consider using Facebook's special ad features like limited-time offer tags or dynamic ads for retargeting past customers.
4. Service-Based Business Ad
Create a Facebook ad for [service-based business, e.g., 'digital marketing agency']. Include:
- A benefit-driven headline (e.g., "Skyrocket Your ROI with [Agency Name]'s Data-Driven Strategies")
- Ad copy that:
- Outlines 2-3 key services or solutions offered
- Highlights a specific, measurable result achieved for a client
- Addresses a common pain point in the industry
- A clear call-to-action (e.g., "Schedule Your Free Strategy Session - Limited Slots Available")
- Visual content ideas:
- Short video testimonial from a satisfied client
- Infographic showing industry benchmarks vs. your results
- Carousel format showcasing different services with case study snippets
Consider including any relevant awards, certifications, or partnerships to build credibility.
5. Non-Profit Fundraising Ad
Develop a Facebook ad for [non-profit organization]'s fundraising campaign. Include:
- An emotive, action-oriented headline (e.g., "Your $10 Can Save a Life - Support [Cause] Today")
- Ad copy that:
- Clearly explains the cause and its immediate impact
- Uses a specific story or statistic to illustrate the need
- Outlines exactly how donations will be used
- A compelling call-to-action (e.g., "Donate Now - Every Dollar Makes a Difference")
- Visual content ideas:
- Short, impactful video showing the organization's work
- Before/after images demonstrating the impact of donations
- Infographic breaking down how donations are allocated
Consider using Facebook's Charitable Giving tools for easier donation processing.
6. E-Commerce Flash Sale Ad
Create a Facebook ad for [e-commerce store]'s [flash sale]. Include:
- An urgent, high-energy headline (e.g., "⚡ 6-Hour Flash Sale: Up to 70% Off Sitewide!")
- Ad copy that:
- Specifies the exact duration of the sale
- Highlights top categories or best-selling items on sale
- Includes any additional perks (e.g., free shipping, gift with purchase)
- A time-sensitive call-to-action (e.g., "Shop Now Before It's Gone!")
- Suggested ad format:
- Dynamic product ad showcasing items based on user interest
- Video compilation of top sale items with price drops
- Carousel featuring different product categories on sale
Use bright, attention-grabbing colors and consider adding a countdown timer to increase urgency.
7. App Launch Ad
Design a Facebook ad for the launch of [app name]. Include:
- A feature-focused headline (e.g., "Simplify Your [relevant task] in One Tap with [app name]")
- Ad copy that:
- Outlines the app's primary function and key benefits
- Highlights any unique features or technologies used
- Mentions compatibility (iOS/Android) and any launch promotions
- A clear call-to-action (e.g., "Download Now - Free for a Limited Time!")
- Visual content ideas:
- Short demo video showcasing the app's interface and features
- Carousel of app screenshots with feature explanations
- Animated GIF demonstrating a key function of the app
Consider using app install ads for direct downloads and include any high ratings or awards if applicable.
8. Local Event Ad
Create a Facebook ad for [local event, e.g., 'community fair']. Include:
- An inviting, community-focused headline (e.g., "Celebrate Our Community: [Event Name] Returns This Weekend!")
- Ad copy that:
- Clearly states date, time, and location
- Highlights 2-3 main attractions or activities
- Mentions any free offerings or special guests
- An action-oriented call-to-action (e.g., "Get Your Free Tickets Now!")
- Visual content ideas:
- Collage of images from previous years' events
- Short video showcasing event highlights or preparations
- Map showing the event location and nearby parking
Utilize Facebook's event response feature and consider boosting to a local audience within a specific radius.
9. Personal Brand Ad
Craft a Facebook ad for [your name/brand] personal brand. Include:
- A value-proposition headline (e.g., "Transform Your [Career/Life] with Insights from [Your Name]")
- Ad copy that:
- Highlights your unique expertise or methodology
- Mentions a significant achievement or result
- Outlines what followers can expect (e.g., daily tips, weekly live sessions)
- An engaging call-to-action (e.g., "Follow Now for Exclusive Content")
- Visual content ideas:
- Professional headshot or action shot of you speaking/working
- Short video introducing yourself and your brand promise
- Carousel featuring different aspects of your personal brand (e.g., books, courses, speaking)
Consider using Facebook's blue verification badge if eligible to increase credibility.
10. Subscription Box Service Ad
Design a Facebook ad for [subscription box service name]. Include:
- An enticing, curiosity-piquing headline (e.g., "Unbox Joy Every Month with [Subscription Box Name]")
- Ad copy that:
- Outlines the theme or types of products included
- Highlights the value proposition (e.g., retail value vs. subscription price)
- Mentions any customization options or flexibility in subscription
- A low-friction call-to-action (e.g., "Start Your Adventure - First Box 50% Off!")
- Visual content ideas:
- Unboxing video showing the excitement of receiving and opening the box
- Carousel showcasing previous boxes or potential items
- User-generated content of happy subscribers with their boxes
Consider offering an exclusive discount for Facebook users to track ad performance.
11. Retargeting Ad
Create a Facebook retargeting ad for users who visited the website but didn't convert. Include:
- A personalized, reminder headline (e.g., "We Saved This [Product] for You!")
- Ad copy that:
- Acknowledges their previous interest
- Addresses potential hesitations (e.g., price, features)
- Introduces a new incentive (e.g., limited-time discount, free add-on)
- A urgency-driven call-to-action (e.g., "Complete Your Purchase - Offer Ends Tonight!")
- Visual content ideas:
- Dynamic ad showing the exact product they viewed
- Carousel featuring the viewed product and complementary items
- Video testimonial addressing common objections
Use Facebook's custom audience feature to target recent website visitors effectively.
12. B2B Service Ad
Develop a Facebook ad for [B2B service, e.g., 'consulting services']. Include:
- A results-oriented headline (e.g., "Increase Efficiency by 30% with [Company Name]'s Expert Consulting")
- Ad copy that:
- Identifies a common business challenge your service solves
- Provides a brief case study or success metric
- Highlights your unique methodology or approach
- A low-commitment call-to-action (e.g., "Download Our Free Industry Report")
- Visual content ideas:
- Infographic comparing industry averages to your client results
- Short video featuring a client success story
- Carousel showcasing different services or industries served
You should consider using LinkedIn profile targeting to reach decision-makers in specific roles or companies.
13. Health and Wellness Product Ad
Create a Facebook ad for [health and wellness product, e.g., 'organic supplement']. Include:
- A benefit-driven headline (e.g., "Naturally Boost Your Energy with [Product Name]")
- Ad copy that:
- Highlights key natural ingredients and their benefits
- Addresses a common health concern or goal
- Mentions any certifications or scientific backing
- A trial-oriented call-to-action (e.g., "Try Risk-Free for 30 Days - Order Now")
- Visual content ideas:
- Before/after images or testimonials (if applicable and compliant)
- Short video explaining how the product works in the body
- Carousel featuring different product benefits or use cases
Ensure all claims are compliant with Facebook's health product advertising policies.
14. Online Course Ad
Design a Facebook ad for [course name] online course. Include:
- A transformation-focused headline (e.g., "Become a [Skill] Expert in Just 6 Weeks")
- Ad copy that:
- Outlines key learning outcomes
- Highlights instructor credentials or unique teaching methods
- Mentions any bonuses or certifications included
- A time-sensitive call-to-action (e.g., "Enroll Now - Next Class Starts [Date]")
- Visual content ideas:
- Short video trailer showcasing course content
- Carousel featuring different modules or skills taught
- Infographic showing potential career outcomes or salary increases
I would suggest you offer a free mini-course or webinar as a lead magnet for interested users.
15. Luxury Brand Ad
Craft a Facebook ad for [luxury brand name]. Include:
- An aspirational, exclusive headline (e.g., "Elevate Your Style with [Brand Name]'s Limited Edition Collection")
- Ad copy that:
- Emphasizes craftsmanship, quality materials, or unique design
- Tells the story behind a specific product or collection
- Subtly highlights exclusivity or limited availability
- A sophisticated call-to-action (e.g., "Explore the Collection")
- Visual content ideas:
- High-quality product imagery or lifestyle shots
- Behind-the-scenes video of the crafting process
- Carousel featuring different pieces with detailed close-ups
Use Facebook's detailed targeting to reach users with luxury interests and high-income demographics.